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Itinerary Building Program Cover Photo - Destination with location pins indicating a visitor journey on an itinerary.
Itinerary Building Program Icon: Two location pins, linked by a dotted line to symbolize a visitor itinerary.
ITINERARY BUILDING

Link Visitor Experiences that Drive Visitation & Impact

You and your neighbors are the experts on your destination - why not craft itineraries that share your knowledge! This program helps you design itineraries that connect your sites, stories, and businesses into meaningful, easily understandable visitor journeys. These itineraries not only make trip planning easier for visitors to make a decision - they actively shape how your destination is perceived, experienced, and remembered. The process also builds stronger connections between tourism partners in your destination and encourages cross-promotion.

Map the Moments. Link the Sites. Guide the Journey.

What You'll Get

  • Ready-to-market itineraries

  • Pre-built templates for stakeholder engagement

  • Worksheets for planning, timing, and formatting

  • Editable design templates (or use your own branding)

  • A contact tracker for cross-site promotion & coordination

  • Tips for sharing and promoting your itineraries

The Result

A collection of visitor-ready itinerary that showcase what’s unique about your destination, strengthens your brand, boosts visitation, and enhances local collaboration.

How It Works: 

Talk to one of our team members to define your goals, timeline, and target audiences. Then, choose a track that fits your needs.  You’ll get tools, templates, and coaching to turn your ideas into polished, visitor-ready itineraries.

 

Here’s what’s included:

  • One or more working sessions (virtual or in-person) to inventory your assets, define thematic storylines and draft itineraries 

  • Instructional templates & worksheets to help you along the way

  • Community engagement resources

  • Our team work with you to refine, fill gaps and finalize itineraries

  • Optional design assistance for digital/printable versions

  • Guidance on next steps, how to use your itinerary and channels of distribution

  • Optional upload to travel itinerary apps
     

Community Cohort Track

Bring together local stakeholders to collaboratively map assets and build itineraries through guided workshops.

One-on-One Track

Work directly with our team to design itineraries - ideal for small teams, individual sites, businesses or destinations.

Why It Matters

This program does more than connect stops on a map. It builds strategy, strengthens identity, and supports your local economy by:

Encouraging collaboration across sites

Boosting visibility of hidden gems

Increasing visitor dwell time and spending

Making trip planning easy and inspiring for travelers

We’re Ready When You Are.

​Let’s talk about how this program can support your goals.
Click here to connect with our team

Itinerary Building is often packaged with: 

Tourism Asset Inventory Program Icon: A map with three location pins, symbolizing mapped tourism assets in a destination.
Hellos & Highlights Program Icon: A film director clapper board with a hand waving hello.
Fam Tours Program Icon: A destination guide with a flag, guiding a small familiarization tour group.
Storytelling Program Icon: Person holding arms in welcoming position, dialogue bubble to show active hosting & storytelling.
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