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Program cover image – planning and delivering compelling tours for media, travel partners, and local leaders.
Fam Tours Program Icon: A destination guide with a flag, guiding a small familiarization tour group.
FAMILIARIZATION TOURS

Equip partners with the knowledge to promote your place

People can’t promote what they don’t understand. This program helps you design and deliver impactful familiarization (FAM) tours - whether for media, travel professionals, or local ambassadors - so the people who influence travelers and make decisions can experience what you have to offer and spread the word.

Structure it. Show it. Share it.

How It Works

  • Set Your Strategy. Define your needs, goals, audiences, and what success looks like for you.

  • Choose Your Format. Decide between Professional FAMs, Friendly FAMs, or a combination of both. 

  • Plan with Confidence. Get access to step-by-step planning guides, templates, and tools - or work directly with our team to co-develop your FAM itineraries & materials. 

  • Engage the Right Audiences. Identify, invite, prepare, and engage the right co-hosts, storytellers, attendees, and guests for your tour(s).

  • Follow-Up & Amplify. Maximize results & continue the momentum with expert guidance on sharing outcomes, media coverage, new relationships, and engagement.

The Result

Powerful, story-driven familiarization tours that transform media, travel professionals, and local leaders into informed ambassadors.

Hikers celebrating atop a mountain, symbolizing reaching a goal.

Choose the FAM Tour format that fits your unique goals, or do both:

  • Professional FAM Tours: Ideal for media, influencers, tour operators, travel professionals, and investors - designed to drive promotion, bookings, and media coverage by showing your destination’s best assets in a curated, high-impact way. 

  • Friendly FAM Tours: Ideal for local stakeholders, elected officials, community partners, front-line staff, and local tourism ambassadors - designed to educate, build local pride & awareness, and garner support.

Built Around You

DIY Track

Through interactive workshops, guided check-ins, and expert reviews, we equip you with the skills, tools, and templates to plan and implement your own FAM tours.

Supported Track

Our team takes the lead, working closely with you and your colleagues/ partners to plan and execute FAM tours in your region as well as tell the story of the results.

This program is often packaged with:

Storytelling Program Icon: Person holding arms in welcoming position, dialogue bubble to show active hosting & storytelling.
Tourism Ambassador Program Icon: Three destination stakeholders hand-in-hand, wearing sashes and holding a flag.
Resource Hub Program Icon: An arrow pointing three resource icons (video, document, picture) into one place, a computer.
Tourism Planning Program Icon: Three destination stakeholders at a table, having a collaborative conversation about planning.
Itinerary Building Program Icon: Two location pins, linked by a dotted line to symbolize a visitor itinerary.
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