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Ambassador program cover image – training community, frontline staff, & partners to be capable story-driven, ambassadors
Tourism Ambassador Program Icon: Three destination stakeholders hand-in-hand, wearing sashes and holding a flag.
AMBASSADOR PROGRAM

Empower Local Champions to Represent & Activate Your Destination

Tourism comes alive through people. The Ambassador Program highlights, promotes, and celebrates your destination by equipping those who know it best - the people who call it home. Frontline tourism staff, community members, and destination partners are trained to become true tourism ambassadors, sharing consistent stories of the area & promoting the unique visitor experiences it offers. 


Ambassadors leave the program equipped with authentic stories, place-based context, and practical strategies to connect with your visitors - not just to host them, but to inspire.

Build Networks. Uplift Local Voices. Advocate for Your Place.

How It Works

  • Training Modules. We deliver interactive, modular workshops, tailored to your goals & participant needs, covering topics such as:

    • The role and importance of tourism in your community

    • Understanding local tourism assets

    • Local visitor experiences, wayfinding, and tourism enablers

    • Storytelling, visitor engagement, & itineraries

  • Practical Tools. Participants will receive customized workbooks, designed to encourage deeper learning & continued knowledge-sharing. 

  • Connected & Certified Network. Participants will receive a certificate of completion and strengthen their networks

The Result

A certified network of passionate local ambassadors - who share in your tourism vision, align with your message, and enhance visitor interactions & experiences.

Why It Matters

Locals bring your destination to life. Visitors remember the people they meet more than the brochures they read or marketing materials they see.

Your people are your place. Trained ambassadors reflect destination values and stories across countless visitor interactions & touchpoints. 

Consistency counts. Your network of Ambassadors ensure clearer messaging, better visitor experiences, and fewer missed opportunities. 

Buy-in drives success. This program turns community members into champions of your local tourism economy. 

 

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We’re Ready When You Are.

​Let’s talk about how this program can support your goals.
Click here to connect with our team

This program is often packaged with:

Storytelling Program Icon: Person holding arms in welcoming position, dialogue bubble to show active hosting & storytelling.
Resource Hub Program Icon: An arrow pointing three resource icons (video, document, picture) into one place, a computer.
Tourism Planning Program Icon: Three destination stakeholders at a table, having a collaborative conversation about planning.
Itinerary Building Program Icon: Two location pins, linked by a dotted line to symbolize a visitor itinerary.
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