REACHING NICHE TRAVELERS
Define your tourism identity and align it with the right audiences
Each tourism experience, site, business, & destination is unique - and so are your target audiences. Through this program, participants will define their unique tourism identities, profile their ideal customers, and craft clear, effective strategies to reach them. By combining hands-on training, custom tools, and personalized support, this program helps you connect with the unique travelers who truly align with your experience & vision.
Find your people. Focus your message. Fine-tune your reach.
How It Works
Over the course of three interactive sessions, you’ll:
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Define your tourism product & purpose
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Match your tourism experience and vision with audiences
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Create meaningful & detailed unique customer profiles
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Develop strategies for outreach & connection
The Result
Walk away with clearly defined audience segments, sharpened messaging, and marketing tactics unique to your customers & your vision - plus tools & templates to continue growing your impact.
Optional Add-On: Audience Action Plans
If you are seeking deeper support, an optional follow-up program is available to further refine your customer insights.
This program includes targeted research on a select number of your priority customer profiles. You’ll receive customized engagement plans for each audience, informed by the work completed in previous sessions and our team's research. Each plan features a detailed profile along with tailored recommendations, outreach strategies, and actionable next steps - designed to align with your unique offering, location, and long-term vision.
We’re Ready When You Are.
Let’s talk about how this program can support your goals.
Click here to connect with our team
This program is often packaged with:
