How It Works
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Training Modules. We deliver interactive workshops, tailored to your goals & participant needs, covering topics such as:
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The role and importance of tourism in your community
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Understanding & talking about local tourism assets
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Local visitor experiences, wayfinding, and tourism enablers
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Storytelling, visitor engagement, & itineraries
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Practical Tools. Participants will receive customized workbooks, designed to encourage deeper learning & continued knowledge-sharing.
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Connected & Certified Network. Participants will receive a certificate of completion and strengthen their networks
The Result
A certified network of passionate local ambassadors - who share in your tourism vision, align with your message, and enhance visitor interactions & experiences.
Price
$15,000 to build your Ambassador program tailored to your needs, create training resources for your community and run workshops to establish a cohort of Ambassadors.
By investing in this program a portion of the fee also supports BRPA activities
Why It Matters
Locals bring your destination to life. Visitors remember the people they meet more than the brochures they read or marketing materials they see.
Your people are your place. Trained ambassadors reflect destination values and stories across countless visitor interactions & touchpoints.
Consistency counts. Your network of Ambassadors ensure clearer messaging, better visitor experiences, and fewer missed opportunities.
Buy-in drives success. This program turns community members into champions of your local tourism economy.
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AMBASSADOR PROGRAM
Empower Local Champions to Represent & Activate Your Destination
Tourism comes alive through people. The Ambassador Program highlights, promotes, and celebrates your destination by equipping those who know it best - the people who call it home. Frontline tourism staff, community members, and destination partners are trained to become true tourism ambassadors, sharing consistent stories of the area & promoting the unique visitor experiences it offers.
Ambassadors leave the program equipped with authentic stories, place-based context, and practical skills to connect with your visitors - not just to host them, but to inspire.
Build Networks. Uplift Local Voices. Advocate for Your Place.
